Ads agent
An AI specialist agent that watches your Google + Meta ad accounts every day, surfaces what's underperforming, and ships refresh-creative variants you can review. Never spends money you haven't approved.
Free for 14 days. No credit card.
What Ads agent does
- Pulls daily performance data — CPA, CVR, ROAS, CPC drift — from each connected ad account
- Compares each campaign / ad-set against its own 30-day baseline, not against an industry average
- Surfaces underperforming creative with a recommended action — refresh, pause, scale, or hold
- Drafts 3–5 refresh-creative variants when fatigue is the cause (image/carousel/UGC, headline + body)
- Suggests audience-targeting tweaks when performance shifts trace to audience saturation, not creative
- Flags landing-page mismatch when CTR is healthy but CVR drops (likely a Landing CRO problem, not ads)
- Generates an end-of-week digest summarizing spend efficiency + the actions you approved or skipped
What Ads agent does not do
- Scale spend, add a campaign, or reach a new audience on its own — anything that would spend more or reach new people waits for your approval
- Make budget allocation decisions across channels (that's your strategy call, not ours)
- Run influencer or affiliate campaigns (the Influencer agent handles that, with different discipline)
- Build landing pages or fix the landing-page conversion path (Landing CRO territory, separate role)
- Buy media in an account you didn't connect — the one exception is a page AgentCeres hosts and advertises for you, where it runs the ads on its own account inside the plan you approved
How it works
Most AI ad tools are auto-pilot — they bid, pause, scale, and send a weekly summary. The Ads agent takes the opposite stance: it does the analysis automatically, but nothing spends money you haven't approved, and any change that would spend more waits for your one-click approval. The reason is simple — auto-bidding tools own the optimization function, but they don't own your runway. You do.
Daily digest, not real-time alerts. The role pulls performance data on a daily cadence and only surfaces what crosses your defined thresholds (default: CPA +50% over 30-day baseline, CVR halving over 5+ days, spend-rate doubling without a CVR lift). Real-time alerts on ad performance create more noise than signal — the data is noisier than the threshold within a 24h window, so we deliberately wait for daily aggregation.
In your connected ad accounts, refresh creatives are drafted, not auto-deployed. When the role recommends a refresh, it ships 3–5 variants for you to pick from — different angles, formats, and hooks. You approve a variant; the role pushes the asset to your ad-account draft folder, and putting one live is a card you approve. Same pattern as outbound social: the AI does the drafting, you do the publishing. On a page AgentCeres hosts and advertises for you it is different: a same-page creative swap inside the plan you approved ships after an automated content check, logged and daily-capped, with no card.
The gate is on the money, and where it sits depends on whose account it is. AgentCeres never spends money you haven't approved. In your connected ad accounts, anything that spends money is a card you approve. On a page AgentCeres hosts and advertises for you, the plan you approved is the boundary instead. Inside a plan you approved it can pause, lower a budget or drop a keyword on its own; anything that would spend more or reach new people waits for your approval. Swapping ad copy on the same page is inside that plan too. So is adding keywords inside an ad group you already approved — examples, not the whole list. Scale spend +20%? Approve. A new campaign or a new audience? Approve — with the CPA chart, the 30-day baseline and the actual spend trajectory attached.
FAQ
- Can AgentCeres manage paid ads for a small startup?
- AgentCeres's Ads agent watches your Google and Meta ad accounts daily, compares each campaign to its own 30-day baseline, and surfaces what is underperforming with a recommended action — refresh, pause, scale, or hold — plus drafted refresh-creative variants when fatigue is the cause. AgentCeres never spends money you haven't approved. In your connected ad accounts, anything that spends money is a card you approve.
- Will this auto-pause my ads if it thinks they're underperforming?
- In your connected ad accounts, no — a pause there is a card you approve like any other spend. On a page AgentCeres hosts and advertises for you, yes, but only inside a plan you approved, where a pause can only ever spend less than you already agreed to. Either way the role recommends with evidence (the CPA chart, the 30-day baseline, exact spend numbers), and anything that would spend more or reach new people is yours to approve — the cost of a wrong call there is too high to take out of your hands.
- How does it know what's 'underperforming'?
- Each campaign has its own 30-day rolling baseline — your campaign's median CPA / CVR / ROAS over the trailing month. The role flags when current performance crosses your defined deviation from that baseline (default thresholds, configurable per campaign). It does not compare your campaigns against an industry benchmark — those are too noisy to be actionable.
- What ad accounts does it connect to?
- Google Ads, Meta (Facebook + Instagram), Apple Search Ads, ChatGPT Ads, and TikTok Ads. LinkedIn Ads and Reddit Ads aren't supported yet. The role reads performance data via each platform's reporting API. On Google Ads it can also apply campaign, ad-group, and keyword changes for you — every one of them is a card you approve, and each change runs a validate-only dry run against Google before it's proposed, so a malformed change fails before it reaches your account.
- How is this different from Google's auto-bidding (Smart Bidding) or Meta's Advantage+?
- Platform auto-bidders optimize within a campaign — they decide bid strategy on a per-impression basis. The Ads agent operates at the layer above: deciding whether the creative itself is fatigued, whether the audience needs refreshing, whether spend should pause altogether. The two are complementary — keep Smart Bidding on, use this role to decide when to refresh creative or pause a losing campaign entirely.
- What if I'm running paid ads on a platform you don't support yet?
- The role can ingest manual performance exports (CSV / Sheets) for unsupported platforms — you paste a weekly export into your IM, the role normalizes the data and includes it in the digest. Coverage will improve as we add more connectors; manual ingestion is the bridge until then.
Put the team to work
14 days free, no credit card. Then from $39/month for the whole team.