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Playbooks for indie founders running an AI marketing team.

Strategy, tactics, and tooling for the 2026 AI-agent era. Honest about what AI does well — and where you still need to be in the loop.

April 30, 2026·9 min read

What is an llms.txt file? A complete guide for 2026

llms.txt is a curated Markdown index at the root of your domain that gives AI agents a map of your most important content. This explainer covers the spec, the format, real examples, common mistakes, and how it fits into the GEO toolkit.

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May 4, 2026·12 min read

How to set up an AI marketing team for an indie SaaS in 2026

What an AI marketing team is, why generic AI tools (Jasper, Manus, Gumloop) miss the mark for indie SaaS, and the step-by-step setup — including a real cost comparison vs. hiring even one part-time marketer.

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Blog — AI marketing playbooks for indie SaaS · Ceres