Generative engine optimization, done for you
It checks what ChatGPT and Google's AI Overviews say when your customers ask, shows who gets cited instead of you, and gets the fixes made. No agency, and no dashboard to learn.
Free for 14 days, no credit card.
When people ask AI where to buy a wool throw, do we come up?
On Google, yes. On ChatGPT, not yet. It cites two gift guides instead. Here's what I'd do first.
Where can I buy a handwoven wool throw?
Fix first
- Put a plain answer at the top of the buying guideEdit ready
- Ask the two gift guides to review your throwsDraft
- AI crawlers can read your siteChecked
What GEO is
Generative engine optimization (GEO), also called answer engine optimization (AEO), is the work of getting your business named and linked when people ask an AI assistant a question. SEO gets you into the list of results. GEO gets you into the answer.
Most of it is familiar: pages that answer the question directly, sites that AI crawlers are allowed to read, and other sites that mention you. What's new is checking the answers themselves, because they don't show up in your analytics.
What ChatGPT cites: our own test
On 4 November 2026 we asked ChatGPT's public web search six questions a small business might ask about SEO and GEO tools, signed out, from the US, once each. It gave 43 citations across 29 sites.
- 23went to a company's own homepage or pricing page
- 17went to roundups and buying guides, many on small sites
- 3went to OpenAI's own documentation
We also ran 12 related Google searches in the US that day, and all 12 showed an AI Overview above the results. It's a small sample from one day and one category, and AI answers change between runs. What it suggests: a clear homepage and pricing page of your own matter, and so does a place on the guides these tools read.
What it checks
The full check runs on Pro and above. Other plans get a rougher read, and the report says which one you got.
The same questions every week
It works out what your buyers ask, or uses your list, and keeps the set fixed, so one week can be compared with the next.
ChatGPT's web answers
Whether you're named and which sites get cited, from the answer a signed-out visitor sees.
Google's AI Overviews
The AI answer above the results, for the country and language you sell in.
Who gets cited instead
The competitors and guides that appear where you don't, so you know whose pages to look at and who to approach.
Whether AI crawlers can read you
It reads your robots.txt and requests your pages the way AI crawlers do, because a firewall can block them without any rule in the file.
What changed
Newly cited, no longer cited, still missing. If an engine doesn't answer that week, it says so rather than marking you as not cited.
What it gets changed
A check is only useful if something happens next. The GEO agent writes the brief, and your SEO agent or Growth Officer makes the change.
Answers on your pages
It rewrites pages so the answer comes first in plain language, with facts an AI tool can quote and a question-and-answer section where one helps.
Structured data
It writes the schema markup that tells machines what a page is about: your business, products, questions and articles. On a site we host, it adds it for you.
An llms.txt file
It writes one and publishes it on a site we host. No major engine has said it reads the file, so treat this as cheap insurance, not a fix.
Mentions on other sites
It finds the guides and directories AI tools cite in your category and drafts pitches and listings. Nothing is sent until you approve it.
AI GEO agent, tracker or agency?
Trackers measure, agencies do the work for a retainer, and an agent sits in between.
| Compare | AgentCeres | AI visibility tracker (Otterly, Peec) | GEO agency |
|---|---|---|---|
| What you get | Weekly checks, and the changes made | A dashboard of mentions and citations, with recommendations | A team that plans and does the work |
| How often it checks | Weekly, about ten questions, one sample each | Often daily, on many more prompts | Varies; often a monthly report |
| Which engines | ChatGPT and Google's AI Overviews | Several, with more on higher plans | Varies |
| Who changes your site | The agent, with your approval on connected sites | You or your developer | The agency |
| Best when | Nobody on your team has time for this | You have a marketer who wants daily numbers | You want people accountable for it |
How it works
- 1
Start with the free audit
Or start a trial and ask your AI team directly. Tell it your website and who you sell to.
- 2
Agree the questions
It proposes what your buyers would ask. Change the list whenever you like.
- 3
Get the weekly check
By email: where you're named, who's cited instead, and what changed.
- 4
Approve the fixes
Page changes, pitches and listings are drafted for you. You decide what goes out.
What it doesn't do
- The full check needs Pro or above. On the free trial, Free and Basic it can't read live ChatGPT answers, so it uses a rougher check and labels it as one.
- It isn't a daily tracker. It checks about ten questions a week, once each, and AI answers change between runs, so read the trend over weeks. If you want daily numbers on hundreds of prompts, use a tracker such as Otterly or Peec.
- It doesn't check Perplexity, Claude or the Gemini app. They block our servers or need a login.
- It can't make ChatGPT mention you. It improves the odds, and nobody controls the answer.
- It won't pay for mentions, post fake reviews or invent customers, and it won't write claims your site can't back up.
- It doesn't manage your Google Business Profile, which matters for local answers.
Plans start at $15 a month, and the full check starts at $39 on Pro. Free for 14 days, no credit card.
See plansQuestions
What is generative engine optimization?
The work of getting your business named and linked in AI answers from tools like ChatGPT and Google's AI Overviews. It's also called answer engine optimization (AEO).
How is GEO different from SEO?
SEO aims for a place in the list of results. GEO aims for a place in the answer written above or instead of that list. They overlap a lot: AI search tools read the same web, so a site that's weak in search is rarely strong in AI answers.
How do I get my business mentioned by ChatGPT?
Let its crawlers read your site, answer your buyers' questions plainly on your own pages, keep your homepage and pricing clear, and get listed on the guides it cites in your category. Then check the same questions every week, because answers move. Nobody can guarantee a mention.
Do I need a GEO agency?
Not if the work is checking answers, fixing your pages and drafting outreach: that's what the agent does. An agency makes sense when you want people to run digital PR and relationships for you, and have the budget for it.
How long does GEO take?
Page changes can show up once AI tools next read your site, but that timing isn't in your control. Mentions on other sites take longer. Expect to judge it over months, not weeks.
Which AI engines does it check?
ChatGPT's web answers and Google's AI Overviews. It doesn't check Perplexity, Claude or the Gemini app.
Is there a free way to start?
Yes. Our free GEO audit shows who AI answers cite for your category, by email. The 14-day free trial also includes the GEO agent, with the rougher check.
What does it cost?
Plans start at $15 a month. The full weekly check starts at $39 on Pro. The first 14 days are free and need no credit card.
Keep reading
- Free GEO auditSee who AI answers cite for your category.
- Best AEO and GEO toolsTrackers and agents compared for small businesses.
- AI SEO agentThe search work GEO builds on.
- The GEO agentWhat this agent does inside your AI team.
- GEO vs SEOWhere they overlap and where they don't.
- How to get cited by ChatGPTA practical guide to earning citations.