Social Media Manager
One AI specialist that runs all your social channels — X/Twitter, LinkedIn, Instagram/Facebook, and YouTube — in your voice. Drafts wait in your IM for review; you approve, edit, or reject before anything posts.
Sample briefing
"Shipped v1 today. Three drafts ready, one per channel: an X thread (6 tweets — milestone, the SQLite-vec fix, why we cut the dashboard, a customer quote, the link), a LinkedIn post in your operator voice for buyers (same story, longer, no jokey opener), and an Instagram caption + first-comment hashtags. Same voice memory behind all three; approve per channel or skip."
What Social Media Manager does
- Runs X/Twitter, LinkedIn, Instagram/Facebook, and YouTube from one agent — one voice profile shared across every channel
- Adapts voice per channel — peer/founder voice on X, a more formal operator voice for buyers on LinkedIn
- Drafts a daily build-in-public thread on X plus channel-native versions of the same story for the others
- Picks topics from real signals — your shipped commits, customer messages, product updates, competitor news
- Reads your existing posts + product docs + memory to lock onto your voice signature, and applies corrections everywhere at once
- Suggests alt CTAs and hooks per post for you to pick (or skip)
- Maintains a per-tenant 'banned phrases' list so it never writes 'in today's fast-paced world' or other AI-fluff tells
- Surfaces engagement-worthy posts as 'consider replying' notes — never auto-engages on your behalf
How it works
Most founders know they should be posting across channels. Most don't, because writing a daily thread, a LinkedIn post, and an Instagram caption costs an hour that could go to shipping. The Social Media Manager solves the cost, not the discipline — drafts arrive in your IM; you spend a few minutes reviewing and posting; the practice becomes sustainable.
One agent, one voice memory, every channel. The thing that makes a multi-channel presence sound human is consistency of voice — and the thing that makes it unsustainable is maintaining that voice in four places. This role keeps a single voice profile (built from your last ~200 posts, your uploaded blog/podcast transcripts, and your inline corrections on the first drafts) and applies it across X, LinkedIn, Instagram, and YouTube. A correction you make on one surface compounds on the others.
Channel-native, not copy-paste. The same story ships differently per channel: a build-in-public thread on X in your peer voice, a longer operator-voice post on LinkedIn tuned for buyers and procurement, a caption + first-comment hashtags on Instagram, a description and chapter notes on YouTube. It does NOT cross-post one block of text to every surface.
Draft-only delivery. Nothing posts without your explicit approval. The role ships drafts to your IM with a one-click path to each channel's composer, pre-filled. You always edit or skip before anything goes live.
What Social Media Manager does not do
- Auto-post to any channel without your approval — drafts only
- Reply to other accounts or engage in DMs on your behalf (engagement stays yours)
- Run paid social promotions or boost posts (that's the Paid Ads Manager, separately gated)
- Manage accounts that aren't yours (no agency / multi-brand mode in Phase 1)
- Cold-DM strangers (cold outreach is a separate role with stricter discipline — the Sales Development Manager)
FAQ
- Can one agent really run all my social channels?
- Yes — that's the design. Ceres's Social Media Manager runs X/Twitter, LinkedIn, Instagram/Facebook, and YouTube from a single agent that shares one voice profile across every channel. It writes channel-native versions of each story (a thread on X, a longer post on LinkedIn, a caption on Instagram), not one block copy-pasted everywhere. Drafts arrive in your IM; you approve, edit, or skip per channel. It never auto-posts.
- Will the posts sound like AI-generated slop?
- Only if you let them. The voice profile builds from your real posts — the more you correct in week 1, the faster it locks, and corrections apply across every channel at once. A per-tenant 'banned phrases' list catches AI tells ("in today's fast-paced world", "leverage", "synergize", "game-changer") before drafts ship. Most customers report week-3+ drafts pass blind tests with their followers.
- How is the voice different on X versus LinkedIn?
- Same agent, different register. On X it writes in your peer/founder voice — build-in-public threads, shorter, more candid. On LinkedIn it shifts to a more formal operator voice for buyers and procurement — longer-form, less jokey. Because both run on one shared voice memory, your corrections on either surface improve both.
- What if I only want one or two channels?
- Tell Ceres which channels to run and it only drafts for those. You can add or pause a channel any time from the dashboard or your IM ("pause LinkedIn for now"). You're never forced to post everywhere.
- Can it write reply-guy posts or engage with discourse?
- It surfaces engagement-worthy posts in your IM as 'consider replying' notes (with a draft reply if you want one), but does NOT auto-post replies or DMs. Engagement is where founder authenticity matters most — we don't automate that.
- What if I want to take a week off?
- Pause the role from the dashboard or just tell Ceres in your IM. Drafts stop landing until you resume. When you come back, it catches up on the backlog of would-have-been topics from your shipped commits, customer messages, and competitor news during the off-week — you don't lose context, just the continuous cadence.
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